(from your seat) was a concept initiated by NDC mediagroep during the lockdown in April 2020, due to the corona pandemic. The goal was to support local stores with an online platform. A platform and infrastructure for a central website, cms, easy supply input, checkout and (local, sustainable) delivery options. Also the whole branding, marketing and advertising would be taken care of. The power of the concept was that local shops from a specific city could also work together under a subdomain. For example: shops from Leeuwarden could be directly found at

My task was to create a logo, a visual identity, impressions of the website, campaign material, deliverables for participating shops and the presentation decks to attract stakeholders and investors. Unfortunately the project didn’t get the needed partnerships and investments in time.

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